Dominira Saul has over 20 years’ experience in the field of user and customer experience research and design.
He completed a Master of Science degree in User Interface Design at London Guildhall University in 1999. Dominira is currently a PhD student in the Digital Transformation & Innovation program at the University of Ottawa. Dominira’s area of research is in the use of UX design methods in innovation labs.
Dominira was a partner and Chief Experience Architect in one of Canada’s premier UX consulting firms. Over the course of a decade, under his leadership, it expanded to 4 offices in two countries (Canada & UK) and in 2015 appeared on Canadian Business Magazine’s Profit 500 list as one of the 500 fastest growing companies in Canada.
Dominira is a passionate educator, who taught Product Design Methodology for 4 years at Carleton University in the School of Information Technology. He currently teaches UX in the DTI master’s program at the University of Ottawa. He has also created, managed and taught many professional development courses for industry.
On a personal level, Dominira believes in the transformative power of entrepreneurism and in the broad applicability of design methods to solving everyday as well as wicked problems. Having seen first-hand how small businesses can be the backbone of major economies, he has a sincere desire to apply the lessons that he has learned as an entrepreneur and design thinker to the improvement of economies in the developing world and beyond. He volunteers time and expertise with various projects.
Dominira recently was the Director of UX for You.i TV prior to their acquisition by Warner Media, there he lead a highly successful effort to map the customer experience (CX) with the goal of productizing the company’s service offering.
Dominira has since returned to the world of consulting. In April 2020, he and longtime collaborator Shaun Illingworth founded DFFRNT, a strategic research and design consultancy.